“Kent Miracle is one of the most driven,
intelligent and talented marketing
professionals I've worked with in
27 years in the business.
Kent's maturity and experience
as a top agency guy and client
advocate are clear. He's an
Bart Wilcox, Vice President,
This is where it all begins. It's the foundation for every piece of communication you create on behalf of your brand.
Don't have one? That's OK; you actually do; it just hasn't been revealed. Yet.
Brand Positioning Statement
(a page from a few brand leaders)
Brand Positioning Examples
(If these brands realize the critical nature of a brand positioning statement, shouldn't you?)
To family-oriented adult car owners concerned with safety,
Michelin tires are the
premium tires that
can provide greater peace of mind.
To adults suffering from a variety of cold and/or flue symptoms,
NyQuil is the
original soothing nighttime cold medicine that
effectively relieves symptoms so you can sleep through the night.
To thirsty, sweaty male jocks,
Gatorade Thirst Quencher is the
original sports beverage that
quenches thirst while replacing fluids and electrolytes lost through strenuous activity (thus enhancing performance).
OK, now let’s craft yours.