Perception: “I know our customers. They come in every day.”
There are customers, and there are prospects. And their value can be seen in entirely different ways.
Find out how to leverage both.
Perception: "My product is great. I get tons of calls. Why aren't my products flyin' out the door?”
Reality: You’re getting calls. Before we talk about who’s calling, and why they decided to call, let’s look at your Conversion Rate.
It’s time to find out how more prospects become customers.
Perception: “Why am I losing customers? My product is superior to the competition.”
Reality: You’re getting all the Trial you can handle. And your Conversion Rates are high. And yet Retention is well below the industry average. Yet customers are leaving your brand, and not coming back. Why?
Let’s talk about what “Lifetime Value” means to you.