Technology and speed have changed how consumers think and want their information. They’re picky and impatient, and if they don’t find what they want, they’re gone from your site or social post – and likely forever.
Don’t assume you need copywriting first. But when you look for a copywriter, make sure they’re a thinker first. Then you can tackle the tough questions such as “What is my brand’s tone?” and “Should I be blogging?”
Copywriting is sometimes an afterthought, when it could be a launching pad. Most businesses really struggle here, so write me a note and let’s get together.